A Chinese man has died after a three-day online gaming session in which he did not sleep and barely ate, reports say.

The man reportedly lost consciousness at an internet cafe on the outskirts of the Chinese capital, Beijing.

He was rushed to a clinic but could not be revived, the Beijing Times said.

The 30-year-old man, who was not identified, was said to have spent more than 10,000 yuan ($1,500; £928) on gaming in the month before his death.

China has more than 450 million internet users, and online games – which can involve multiple users role-playing in a virtual world – are particularly popular with young men.

Researchers say tens of millions of Chinese people – many of them teenagers – are addicted to internet gaming, despite curbs introduced by the authorities aimed at tackling the problem.

Similar deaths have occurred in other nations. In 2005 a 28-year-old man died in South Korea after playing online games for 50 hours without a break.